I’m an online marketer, so I enjoy scrolling down my fb timeline to find juicy ads like the following:
This ad ticks all the salesy boxes: New, VIP, Free, Exclusive, Offer, celebrity, beach, sun, impossible pose, beautiful hair.
WoW Kate, tell me the name of your marketing agency, I am sure they are hiring.
After seeing this thumb stopper ad, I clicked, redirected to the website, took the Lifestyle Quiz so they could get a new lead, and… ta-da! A flash sale!
Hurry up babe, you have one hour to choose an outfit.
And, in case you haven’t still realized that this is a VIP flash sale, they display a badge to remind you how ephemeral time is.
Of course I didn’t buy anything. I was stressed.
And they knew I was stressed because they extended the sale 😉
From 1 hour to the EOD…
…which makes a brand feel cheap, desperate, and untrustworthy.
And once associated these qualifiers to a brand, good luck trying to revoke them.
Hope you find soon an Online Marketer.