maloandco
View this email in your browser
If your email looks weird in my email client, don’t wait until the end to give me the chance to view it in my browser. Perhaps it’s too late.
Saying goodbye after unsubscribing
The best way of saying goodbye after you unsubscribe from a newsletter is… asking for a subscription to be informed about their latest offers! mmmmm… no.
source: http://www.carethy.es/
Give us feedback… Now
Even though a $50 Amazon coupon is attractive, I cannot say what I think about http://www.getvero.com/ after being on your page for 3 secs.
For $100 I could invent something.
…meanwhile in http://www.groovehq.com/ the same (without reward).
Please Qualaroo, can you send your customers the “Ultimate guide on how to ask for feedback on your homepage”?
Thanks.
source: http://www.getvero.com/ and http://www.groovehq.com/Â
Content only
What’s the issue with free webinars / ebooks / [Insert here every free resource]? That they are the beginning of a lead nurturing campaign, but just it, the beginning.
Sometimes companies forget the potential customer is not at the bottom of the sales funnel (yet).
Call Loop doesn’t forget.
source: http://www.callloop.com/
Partners are not customers
Not customers, but partners.
… and once you click, let’s work together. As partners. Lovely, isn’t it?
Seriously, your customer is smarter than that.
How to build a trustworthy brand
Brands in sensitive industries need to take any opportunity to build trust, even when showing half-naked people on their ads.
Transferwise does it by making the most out of its principal investor.
Lovely footers
When ending a conversation, do you say goodbye? Why don’t you do the same for the footer on your website?
source: https://basecamp.com/
Corporate culture in Google
Make your corporate culture unique.
Google HQ in Dublin.
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