How not to do a flash sale

I’m an online marketer, so I enjoy scrolling down my fb timeline to find juicy ads like the following:

This ad ticks all the salesy boxes: New, VIP, Free, Exclusive, Offer, celebrity, beach, sun, impossible pose, beautiful hair.

WoW Kate, tell me the name of your marketing agency, I am sure they are hiring.

After seeing this thumb stopper ad, I clicked, redirected to the website, took the Lifestyle Quiz so they could get a new lead, and… ta-da! A flash sale!

Hurry up babe, you have one hour to choose an outfit.

And, in case you haven’t still realized that this is a VIP flash sale, they display a badge to remind you how ephemeral time is.

Of course I didn’t buy anything. I was stressed.

And they knew I was stressed because they extended the sale 😉

From 1 hour to the EOD…

…which makes a brand feel cheap, desperate, and untrustworthy.

And once associated these qualifiers to a brand, good luck trying to revoke them.

Hope you find soon an Online Marketer.