Reading a Linkedin email: Oh! a new notification, maybe a new ability has been validated, or perhaps Mr. Zuckerberg wants to be my contact, or who knows? I need to check it, now.
Guess what. It is not true. 0 notifications when I land on my Linkedin Profile after clicking on the photoshopped red square.
Bravo Linkedin, you have improved your click-to-open rate, just let me know about your bounce rate. (To copy your idea for my next newsletter or not)