{"version":"1.0","provider_name":"maloandco - Growth Marketing - Barcelona","provider_url":"https:\/\/maloandco.com\/es\/","author_name":"maloandco","author_url":"https:\/\/maloandco.com\/es\/author\/maloandco\/","title":"How not to do a flash sale - maloandco - Growth Marketing - Barcelona","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"M6mMRxJkXM\"><a href=\"https:\/\/maloandco.com\/es\/boosting-sales-via-flash-sales\/\">How not to do a flash sale<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/maloandco.com\/es\/boosting-sales-via-flash-sales\/embed\/#?secret=M6mMRxJkXM\" width=\"600\" height=\"338\" title=\"\u00abHow not to do a flash sale\u00bb \u2014 maloandco - Growth Marketing - Barcelona\" data-secret=\"M6mMRxJkXM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"I&#8217;m an online marketer, so I enjoy scrolling down my fb timeline to find juicy ads like the following: This ad ticks all the salesy boxes: New, VIP, Free, Exclusive, Offer, celebrity, beach, sun, impossible pose, beautiful hair. WoW Kate, tell me the name of your marketing agency, I am sure they are hiring. After seeing this thumb stopper ad, I clicked, redirected to the website, took the Lifestyle Quiz so they could get a new lead, and&#8230; ta-da! A flash sale! Hurry up babe, you have one hour to choose an outfit. And, in case you haven&#8217;t still realized that this is a VIP flash sale, they display a badge to remind you how ephemeral time is. Of course I didn&#8217;t buy anything. I was stressed. And they knew I was stressed because they extended the sale \ud83d\ude09 From 1 hour to the EOD&#8230; &#8230;which makes a brand feel cheap, desperate, and untrustworthy. And once associated these qualifiers to a brand, good luck trying to revoke them. Hope you find soon an Online Marketer.","thumbnail_url":"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/10\/Coupon-Promotion-fb.jpg"}