{"version":"1.0","provider_name":"maloandco - Growth Marketing - Barcelona","provider_url":"https:\/\/maloandco.com\/es\/","author_name":"maloandco","author_url":"https:\/\/maloandco.com\/es\/author\/maloandco\/","title":"Subject Lines to increase Open Rate. Is it worth it? - maloandco - Growth Marketing - Barcelona","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1RfymBKEII\"><a href=\"https:\/\/maloandco.com\/es\/subject-lines-to-increase-open-rate\/\">Subject Lines to increase Open Rate. Is it worth it?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/maloandco.com\/es\/subject-lines-to-increase-open-rate\/embed\/#?secret=1RfymBKEII\" width=\"600\" height=\"338\" title=\"\u00abSubject Lines to increase Open Rate. Is it worth it?\u00bb \u2014 maloandco - Growth Marketing - Barcelona\" data-secret=\"1RfymBKEII\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don&#8217;t deliver on your promise? #angrycustomers This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email&nbsp;\u00abRide for less\u00bb Then I hesitated&#8230; Because if it was a coupon in there, they would have said: Open to get 10% off your next ride! or any other catchy and to the point&nbsp;Subject Line. But I was too curious, we all want to ride for less!! Click. Mystery revealed. Lyft is cheaper than taxis! Oh thanks, this is a piece of information I didn&#8217;t know at all. I just use Lyft cause I like its&nbsp;brand color.&nbsp; #pinkpower","thumbnail_url":"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/02\/misleading-subject-line-mecomunico.png"}