{"id":8636,"date":"2022-05-23T07:21:58","date_gmt":"2022-05-23T05:21:58","guid":{"rendered":"https:\/\/maloandco.com\/blog\/"},"modified":"2025-07-24T11:34:25","modified_gmt":"2025-07-24T09:34:25","slug":"blog","status":"publish","type":"page","link":"https:\/\/maloandco.com\/es\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8636\" class=\"elementor elementor-8636\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f24b2a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9f24b2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c29f66f elementor-widget elementor-widget-spacer\" data-id=\"c29f66f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48dcfe4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"48dcfe4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ea38e9\" data-id=\"6ea38e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef4549 elementor-widget elementor-widget-posts\" data-id=\"6ef4549\" data-element_type=\"widget\" data-settings=\"{&quot;full_content_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;}\" data-widget_type=\"posts.full_content\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-full_content elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1818 post type-post status-publish format-standard hentry category-pills tag-landing tag-webinar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/how-to-attract-attendees-to-your-webinar\/\" >\n\t\t\t\tHow to attract attendees to your Webinar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1818\" class=\"elementor elementor-1818\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc59fd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3dc59fd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e867516\" data-id=\"7e867516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2785d9 elementor-widget elementor-widget-text-editor\" data-id=\"2a2785d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>After filling a form, I&#8217;m on a &#8216;Download PDF&#8217; landing page, and they&#8217;re already trying to push me down the funnel by making me book a spot in their upcoming webinar. Apparently, this is a very popular webinar according to the pop up on the bottom left that shows people who recently reserved\u2014being &#8216;recently&#8217; 2 months ago.<\/p><p>\u00a0<\/p><p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1823\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/11\/landingpage_webinar.png\" alt=\"landingpage_webinar\" width=\"2748\" height=\"1306\" \/><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-1820 size-medium\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/11\/reservation-webinar-mecomunico-300x74.png\" alt=\"\" width=\"300\" height=\"74\" \/><\/p><p>\u00a0<\/p><p>When Marketing looks like Marketing&#8230; it ain&#8217;t good.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5326 post type-post status-publish format-standard hentry category-pills tag-copy\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/quotes-on-loading-bars\/\" >\n\t\t\t\tRetargeting on Facebook\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5326\" class=\"elementor elementor-5326\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-856da1e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"856da1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-791c32cf\" data-id=\"791c32cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7109eb elementor-widget elementor-widget-text-editor\" data-id=\"2c7109eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Best retargeting ad ever.<\/p><p><a href=\"https:\/\/maloandco.com\/wp-content\/uploads\/2015\/11\/retargeting.png\"><img decoding=\"async\" class=\"size-full wp-image-1089\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2015\/11\/retargeting.png\" alt=\"retargeting\" width=\"238\" height=\"211\" \/><\/a><\/p><p>Proposal for Google Ads: \u00abThis is a Pay per Click ad, please do not click if you won&#8217;t buy.\u00bb<\/p><p><em>source: https:\/\/www.startupvitamins.com\/<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1127 post type-post status-publish format-standard hentry category-pills tag-legitimation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/how-to-be-trustworthy\/\" >\n\t\t\t\tHow to create a trustworthy brand as a startup\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1127\" class=\"elementor elementor-1127\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-135a5a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"135a5a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7690dcee\" data-id=\"7690dcee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d148d20 elementor-widget elementor-widget-text-editor\" data-id=\"5d148d20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Four tips to make your customers trust you, from <a href=\"https:\/\/transferwise.com\/\">Transferwise<\/a>:\u00a0<\/p><p>\u00a0<\/p><ul><li><span style=\"line-height: 1.71429; font-size: 1rem;\">Well known investor\u00a0<\/span><\/li><li><span style=\"line-height: 1.71429; font-size: 1rem;\">5-star reviews\u00a0<\/span><\/li><li><span style=\"font-size: 1rem; line-height: 1.71429;\">Media\u00a0<\/span><span style=\"line-height: 24.0001px;\">coverage<\/span><span style=\"font-size: 1rem; line-height: 1.71429;\">\u00a0<\/span><\/li><li><span style=\"font-size: 1rem; line-height: 1.71429;\">Previous\u00a0<\/span><span style=\"line-height: 24.0001px;\">successful<\/span><span style=\"font-size: 1rem; line-height: 1.71429;\"> projects\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><a href=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/03\/legitimation.png\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1128\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/03\/legitimation-1024x116.png\" alt=\"legitimation\" width=\"625\" height=\"70\" \/><\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1112 post type-post status-publish format-standard hentry category-pills tag-display\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/tell-me-the-benefit-not-the-feature\/\" >\n\t\t\t\tTell me about the benefit, not the feature\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1112\" class=\"elementor elementor-1112\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5812be6c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5812be6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f9bd79e\" data-id=\"6f9bd79e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a7fe0f9 elementor-widget elementor-widget-text-editor\" data-id=\"1a7fe0f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When writing an ad copy, lead with the customer&#8217;s pain point that your product solves.\u00a0<\/p><p>\u00a0<\/p><p>Avoid saying that your platform has an A\/B testing feature. Instead, make the benefit crystal clear: goodbye guesswork.<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-20-at-16.14.00.png\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1113\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-20-at-16.14.00.png\" alt=\"A\/B testing\" width=\"983\" height=\"263\" \/><\/a><\/p><p>\u00a0<\/p><p>Then you can use the extra space on your Landing to properly explain the feature: \u00abMailchimp takes the guesswork out of creating campaigns people click on. A\/B and multivariate testing let you try things out and pick a winner.\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1299 post type-post status-publish format-standard hentry category-pills tag-copy\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/quotes-in-loading-bars\/\" >\n\t\t\t\tQuotes on loading bars\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1299\" class=\"elementor elementor-1299\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-856da1e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"856da1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-791c32cf\" data-id=\"791c32cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7109eb elementor-widget elementor-widget-text-editor\" data-id=\"2c7109eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nobody likes waiting, but sometimes you need to.\u00a0<a href=\"https:\/\/www.canva.com\/\">Canva<\/a> solves it by adding some inspiring quotes on the loading bar.<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1300 size-full\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/10\/loading_time_quotes.jpg\" alt=\"Loading bar with quotes\" width=\"764\" height=\"288\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1265 post type-post status-publish format-standard hentry category-pills tag-copy tag-form\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/microcopy-the-climax-of-copy\/\" >\n\t\t\t\tMicrocopy, the climax of copy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1265\" class=\"elementor elementor-1265\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2940ab9f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2940ab9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64799b74\" data-id=\"64799b74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df0706 elementor-widget elementor-widget-text-editor\" data-id=\"1df0706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Microcopy is not only about UX, it is also an indicator of how detail-oriented your brand is.<\/p><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1282\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/10\/microcopy.jpg\" alt=\"microcopy\" width=\"399\" height=\"332\" \/><\/p><p>\u00a0<\/p><p>Take the time to make special your generic instructional texts, like <a href=\"https:\/\/trello.com\/signup\">Trello<\/a> does.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1135 post type-post status-publish format-standard hentry category-pills tag-app tag-ecommerce\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/loyal-customers\/\" >\n\t\t\t\tApp customers are more loyal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1135\" class=\"elementor elementor-1135\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53948f03 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"53948f03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4775653f\" data-id=\"4775653f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-732f4720 elementor-widget elementor-widget-text-editor\" data-id=\"732f4720\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Probably you are one of many that have discovered that loyalty is higher among your App customers.<\/p><p>\u00a0<\/p><p>Do you want to migrate web customers to your app? Offer them an incentive. Even a 17 cts discount.<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/03\/loyal-customers.png\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1136\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2016\/03\/loyal-customers.png\" alt=\"loyal customers\" width=\"356\" height=\"117\" \/><\/a><\/p><p>\u00a0<\/p><p><em>source: <a href=\"http:\/\/www.aliexpress.com\/\">http:\/\/www.aliexpress.com\/<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1780 post type-post status-publish format-standard hentry category-pills tag-cta tag-footer\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/ctas-make-you-click\/\" >\n\t\t\t\tCTAs that make you click\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1780\" class=\"elementor elementor-1780\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f6ab83b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4f6ab83b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42613e9c\" data-id=\"42613e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31e42ee9 elementor-widget elementor-widget-text-editor\" data-id=\"31e42ee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final CTA of one of the 542342536 emails I receive every day. I swear I saw it.<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1781 alignleft\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/11\/animatedbutton.gif\" alt=\"animatedbutton\" width=\"150\" height=\"41\" \/><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1782\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/11\/animatedfooter.png\" alt=\"animatedfooter\" width=\"611\" height=\"319\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1456 post type-post status-publish format-standard hentry category-pills tag-copy tag-promise tag-usp\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/google-ads-copy-that-converts\/\" >\n\t\t\t\tGoogle Ads copy that converts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1456\" class=\"elementor elementor-1456\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22fa083a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"22fa083a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2649ba47\" data-id=\"2649ba47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12fc2b96 elementor-widget elementor-widget-text-editor\" data-id=\"12fc2b96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 16px;\">Today I opened my email and I saw\u00a0these two ads:<\/span><\/h4><div><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 16px;\">\u00a0<\/span><\/div><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1464 \" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/03\/gmail_ad.png\" width=\"681\" height=\"64\" \/><\/p><p>\u00a0<\/p><p>Both same USP &#8211; make easy money &#8211; but different wording.<\/p><p>\u00a0<\/p><p>Which ad creates a clearer picture in the\u00a0mind of the potential driver?<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1462\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/03\/lyft_ad_Promise.png\" alt=\"\" width=\"314\" height=\"123\" \/> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1463\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/03\/uber_generic_ad.png\" alt=\"\" width=\"314\" height=\"89\" \/><\/p><p>\u00a0<\/p><p>Avoid creating generic ads.<\/p><p>Make your prospect\u00a0visualize the promise.<\/p><p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p><p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p><p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1414 post type-post status-publish format-standard hentry category-pills tag-copy tag-pop-up tag-subscribers\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/maloandco.com\/es\/how-to-get-more-subscribers\/\" >\n\t\t\t\tHow to get more subscribers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t<div class=\"elementor-post__content\"><style>.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1414\" class=\"elementor elementor-1414\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47aa1346 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"47aa1346\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c316713\" data-id=\"1c316713\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0fe262 elementor-widget elementor-widget-text-editor\" data-id=\"c0fe262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having a space in your audience&#8217;s Inbox is a privilege. Find below two full-screen pop-ups that convinced me to subscribe despite their intrusive size. The reason? A really good copywriting job.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1416\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/02\/subscribing_pou-up_mecomunico.png\" alt=\"\" width=\"1265\" height=\"1031\" \/> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1415\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/02\/copy_pou-up_mecomunico-e1487801973188.png\" alt=\"\" width=\"1265\" height=\"917\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"9\" data-next-page=\"https:\/\/maloandco.com\/es\/wp-json\/wp\/v2\/pages\/8636\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Paginaci\u00f3n\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">P\u00e1gina<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/maloandco.com\/es\/wp-json\/wp\/v2\/pages\/8636\/page\/2\/\"><span class=\"elementor-screen-only\">P\u00e1gina<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/maloandco.com\/es\/wp-json\/wp\/v2\/pages\/8636\/page\/3\/\"><span class=\"elementor-screen-only\">P\u00e1gina<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/maloandco.com\/es\/wp-json\/wp\/v2\/pages\/8636\/page\/4\/\"><span class=\"elementor-screen-only\">P\u00e1gina<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/maloandco.com\/es\/wp-json\/wp\/v2\/pages\/8636\/page\/5\/\"><span class=\"elementor-screen-only\">P\u00e1gina<\/span>5<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/maloandco.com\/es\/wp-json\/wp\/v2\/pages\/8636\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dfb9e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f0dfb9e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-8636","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - maloandco - Growth Marketing - Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maloandco.com\/es\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - maloandco - Growth Marketing - Barcelona\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maloandco.com\/es\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"maloandco - Growth Marketing - Barcelona\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T09:34:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/maloandco.com\/es\/blog\/\",\"url\":\"https:\/\/maloandco.com\/es\/blog\/\",\"name\":\"Blog - 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