{"id":1408,"date":"2017-02-21T19:18:27","date_gmt":"2017-02-21T19:18:27","guid":{"rendered":"http:\/\/mecomunico.com\/?p=1408"},"modified":"2020-12-27T10:04:52","modified_gmt":"2020-12-27T10:04:52","slug":"subject-lines-to-increase-open-rate","status":"publish","type":"post","link":"https:\/\/maloandco.com\/es\/subject-lines-to-increase-open-rate\/","title":{"rendered":"Subject Lines to increase Open Rate. Is it worth it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1408\" class=\"elementor elementor-1408\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e85393f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3e85393f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f4d7a8\" data-id=\"9f4d7a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-613ec3ec elementor-widget elementor-widget-text-editor\" data-id=\"613ec3ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><\/h4>\n<p>Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don&#8217;t deliver on your promise?<\/p>\n<p><br><\/p>\n<p>#angrycustomers<\/p>\n<p><br><\/p>\n<p>This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email&nbsp;\u00abRide for less\u00bb<\/p>\n<p><br><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1409\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/02\/misleading-subject-line-mecomunico.png\" alt=\"misleading subject line mecomunico\" width=\"721\" height=\"43\"><\/p>\n<p><br><\/p>\n<p>Then I hesitated&#8230;<\/p>\n<p><br><\/p>\n<p>Because if it was a coupon in there, they would have said: Open to get 10% off your next ride! or any other catchy and to the point&nbsp;Subject Line.<\/p>\n<p><br><\/p>\n<p>But I was too curious, we all want to ride for less!!<\/p>\n<p><br><\/p>\n<p>Click.<\/p>\n<p><br><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1411\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/02\/promise-not-delivered-email.png\" alt=\"promise not delivered email\" width=\"557\" height=\"584\"><\/p>\n<p><br><\/p>\n<p>Mystery revealed. <strong>Lyft is cheaper than taxis!<\/strong> Oh thanks, this is a piece of information I didn&#8217;t know at all. I just use Lyft cause I like its&nbsp;brand color.&nbsp;<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><br><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">#pinkpower<\/span><br><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><br><\/span><\/p>\n<p><br><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1412\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/02\/pink_power_ranger_generation.png\" alt=\"\" width=\"383\" height=\"162\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don&#8217;t deliver on your promise? #angrycustomers This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email&nbsp;\u00abRide for less\u00bb Then I hesitated&#8230; Because if it was a coupon in there, they would have said: Open to get 10% off your next ride! or any other catchy and to the point&nbsp;Subject Line. But I was too curious, we all want to ride for less!! Click. Mystery revealed. Lyft is cheaper than taxis! Oh thanks, this is a piece of information I didn&#8217;t know at all. I just use Lyft cause I like its&nbsp;brand color.&nbsp; #pinkpower<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[19,63,58],"class_list":["post-1408","post","type-post","status-publish","format-standard","hentry","category-pills","tag-mailing","tag-open-ratio","tag-subject-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subject Lines to increase Open Rate. 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But what happens when you don&#8217;t deliver on your promise? #angrycustomers This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email&nbsp;\u00abRide for less\u00bb Then I hesitated&#8230; Because if it was a coupon in there, they would have said: Open to get 10% off your next ride! or any other catchy and to the point&nbsp;Subject Line. But I was too curious, we all want to ride for less!! Click. Mystery revealed. Lyft is cheaper than taxis! Oh thanks, this is a piece of information I didn&#8217;t know at all. 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