{"id":1456,"date":"2017-03-03T02:50:51","date_gmt":"2017-03-03T02:50:51","guid":{"rendered":"http:\/\/mecomunico.com\/?p=1456"},"modified":"2020-12-27T09:36:20","modified_gmt":"2020-12-27T09:36:20","slug":"google-ads-copy-that-converts","status":"publish","type":"post","link":"https:\/\/maloandco.com\/es\/google-ads-copy-that-converts\/","title":{"rendered":"Google Ads copy that converts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1456\" class=\"elementor elementor-1456\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22fa083a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"22fa083a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2649ba47\" data-id=\"2649ba47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12fc2b96 elementor-widget elementor-widget-text-editor\" data-id=\"12fc2b96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 16px;\">Today I opened my email and I saw\u00a0these two ads:<\/span><\/h4><div><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 16px;\">\u00a0<\/span><\/div><p><img decoding=\"async\" class=\"alignnone wp-image-1464 \" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/03\/gmail_ad.png\" width=\"681\" height=\"64\" \/><\/p><p>\u00a0<\/p><p>Both same USP &#8211; make easy money &#8211; but different wording.<\/p><p>\u00a0<\/p><p>Which ad creates a clearer picture in the\u00a0mind of the potential driver?<\/p><p>\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-1462\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/03\/lyft_ad_Promise.png\" alt=\"\" width=\"314\" height=\"123\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-1463\" src=\"https:\/\/maloandco.com\/wp-content\/uploads\/2017\/03\/uber_generic_ad.png\" alt=\"\" width=\"314\" height=\"89\" \/><\/p><p>\u00a0<\/p><p>Avoid creating generic ads.<\/p><p>Make your prospect\u00a0visualize the promise.<\/p><p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p><p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p><p>$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today I opened my email and I saw&nbsp;these two ads: Both same USP &#8211; make easy money &#8211; but different wording. Which ad creates a clearer picture in the&nbsp;mind of the potential driver? Avoid creating generic ads. Make your prospect&nbsp;visualize the promise. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[4,65,66],"class_list":["post-1456","post","type-post","status-publish","format-standard","hentry","category-pills","tag-copy","tag-promise","tag-usp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads copy that converts - maloandco - Growth Marketing - Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maloandco.com\/es\/google-ads-copy-that-converts\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads copy that converts - maloandco - Growth Marketing - Barcelona\" \/>\n<meta property=\"og:description\" content=\"Today I opened my email and I saw&nbsp;these two ads: Both same USP &#8211; make easy money &#8211; but different wording. 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