A Great example of a well-built landing page:
The tagline defines in just 3 words the USP of Revealytics: turn your numbers into actionable decisions.
The description explains the benefits: with this SW you will know if your online marketing campaigns are working or not.
The CTA includes 2 magical words: free and beta. Everyone loves free stuff + early adopters love beta versions (and regular people are not afraid about using beta versions anymore). Also, by adding this word you are apologizing in advance if something doesn’t work as expected.
Source: https://revealytics.com/