Etnia
Barcelona

How to create a community that's engaged with your brand?

CHANNEL

x280

Community
Growth

0.30cts

Cost per
Follow

+5%

Community
Engagement

Objective

Etnia Barcelona entrusted us with the social media launch of their new reading glasses brand: The Readers Society.

Their goal was to build an active community on Instagram across the key markets of the parent brand.

Project

Build an active community of intellectuals passionate about reading.

How did we do it?

Social media profile and competitor analysis based on internal and external insights.

Definition of objectives, KPIs, budget, audience, visual identity, tone of voice, and creative concept.

Formulation, categorization, and prioritization of hypotheses based on a viability and impact matrix.

Development of the editorial calendar for the content plan.

¿Cómo lo hicimos?

Media plan development focused on follower acquisition.

Testing community growth hypotheses using agile methodologies.

Campaign monitoring and follow-up in weekly meetings.

Compilation of results and documentation of learnings in monthly and annual reports.