maloandco
The importance of preheaders on emails
When creating your email, keep in mind what’s the first piece of copy you write. While you can send a full image email, if the first piece of copy is on the footer, this is what it’ll appear on the preheader in case you haven’t set up anything specific for it.
Sharing your phone bill on Twitter
A mobile service operator asking to share your phone bill on Twitter. Give me a couple of free months and perhaps I’ll consider referring your services to my friends.
Optimal Newsletter register form
Exchange the “Send” button for an extra piece of information you are interested in. Zalando asks about your gender. Same steps, less effort.
Web translation in progress
If your website is work in progress and UX is going to be affected, just say it.
A creative way to publish a job offer
Booking looking for developers and designers. All channels are valid, even your own website.
Beyond no-replay emails
Avoid no-reply emails, and if possible, invite the user to reply. You might get insightful feedback.
source: https://www.justunfollow.com/
Don’t call it Premium. It’s old fashioned.
If you pay, you’ll be awesome. Being Premium is from the ’00s—and classist.
source: https://bufferapp.com/
Subject Lines with Actionable CTAs
Awesome. Confirm a subscription without opening the email. Who cares about Open Rate now?
Lazy tweets
Hi, can you make the executive summary Twitter friendly?
source: http://blog.hubspot.com/marketing/ugly-truths-pretty-website-cant-hide-list
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© 2021 malo and company, SA made with love Barcelona, Spain by vivid digital