Everyone loves gurus

Behave like a guru and the world would believe you are one.


Once they do believe it, you can create a new revenue stream by charging your users for your tips and tricks. You can ever make it a perk for the employee to become the guru!


Alternatively, you can offer the service for free to build brand awareness and have a designated company position for the Guru role.




source: http://www.hubspot.com/company/management

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