How to recreate your brand's success on the online channel?
CHANNEL
4
Return On Ad Spend (ROAS)
x3
Sales
x20
Keywords on Google1st page
Goal
Farmacia Barcelona, based on Paseo de Gracia since 1983, aimed to expand into the online channel to sell their own-brand cosmetic products through their e-commerce and marketplaces.
Project
Generate online demand through activating multiple channels: Google Ads, Meta Ads, Instagram Organic, SEO, and Amazon.
How did we do it?
Social media profile and competitor analysis based on internal and external insights.
Definition of objectives, KPIs, budget, audience, visual identity, tone of voice, and creative concept.
Formulation, categorization, and prioritization of hypotheses based on a viability and impact matrix.
Development of the media plan and editorial calendar for content creation and paid campaign optimization.
¿Cómo lo hicimos?
Testing selected hypotheses using agile methodologies.
Weekly meetings to monitor and optimize campaigns.
Monthly and annual reports documenting outcomes and key learnings.
We use cookies to improve your experience on our website. You are giving your consent by accepting. You can always change it in Settings.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
