Farmacia
Barcelona

How to recreate your brand's success on the online channel?

CHANNEL

4

Return On
Ad Spend
(ROAS)

x3

Sales

x20

Keywords on Google
1st page

Goal

Farmacia Barcelona, based on Paseo de Gracia since 1983, aimed to expand into the online channel to sell their own-brand cosmetic products through their e-commerce and marketplaces.

Project

Generate online demand through activating multiple channels: Google Ads, Meta Ads, Instagram Organic, SEO, and Amazon.

How did we do it?

Social media profile and competitor analysis based on internal and external insights.

Definition of objectives, KPIs, budget, audience, visual identity, tone of voice, and creative concept.

Formulation, categorization, and prioritization of hypotheses based on a viability and impact matrix.

Development of the media plan and editorial calendar for content creation and paid campaign optimization.

¿Cómo lo hicimos?

Testing selected hypotheses using agile methodologies.

Weekly meetings to monitor and optimize campaigns.

Monthly and annual reports documenting outcomes and key learnings.