How to increase sales by attracting new audiences?
CHANNEL
3
Return On Ad Spend (ROAS)
2
Meta ROAS Improvement
Goal
Pitaya, founded in Berlin and selling worldwide, wanted to test whether its brand resonated beyond yoga studios, shifting from yogawear to leisurewear.
Project
Generate online demand through the activation of Google Ads and Meta Ads.
How did we do it?
Social media profile and competitor analysis based on internal and external insights.
Definition of objectives, KPIs, channels, budget, audience, visual identity, tone of voice, and creative concept.
Formulation, categorization, and prioritization of hypotheses based on a viability and impact matrix.
Media planning and campaign development.
¿Cómo lo hicimos?
Testing selected hypotheses using agile methodologies.
Weekly meetings to monitor and optimize campaigns.
Monthly and annual reports documenting outcomes and key learnings.
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