ecommerce
Retargeting on Facebook
Best retargeting ad ever.
Proposal for Google Ads: “This is a Pay per Click ad, please do not click if you won’t buy.”
source: https://www.startupvitamins.com/
How to create a trustworthy brand as a startup
Four tips to make your customers trust you, from Transferwise:
- Well known investor
- 5-star reviews
- Media coverage
- Previous successful projects
Tell me about the benefit, not the feature
When writing an ad copy, lead with the customer’s pain point that your product solves.
Avoid saying that your platform has an A/B testing feature. Instead, make the benefit crystal clear: goodbye guesswork.
Then you can use the extra space on your Landing to properly explain the feature: “Mailchimp takes the guesswork out of creating campaigns people click on. A/B and multivariate testing let you try things out and pick a winner.”
Quotes on loading bars
Nobody likes waiting, but sometimes you need to. Canva solves it by adding some inspiring quotes on the loading bar.
Microcopy, the climax of copy
Microcopy is not only about UX, it is also an indicator of how detail-oriented your brand is.
Take the time to make special your generic instructional texts, like Trello does.
App customers are more loyal
Probably you are one of many that have discovered that loyalty is higher among your App customers.
Do you want to migrate web customers to your app? Offer them an incentive. Even a 17 cts discount.
source: http://www.aliexpress.com/
CTAs that make you click
The final CTA of one of the 542342536 emails I receive every day. I swear I saw it.
Google Ads copy that converts
Today I opened my email and I saw these two ads:
Both same USP – make easy money – but different wording.
Which ad creates a clearer picture in the mind of the potential driver?
Avoid creating generic ads.
Make your prospect visualize the promise.
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How to get more subscribers
Having a space in your audience’s Inbox is a privilege. Find below two full-screen pop-ups that convinced me to subscribe despite their intrusive size. The reason? A really good copywriting job.
Subject Lines to increase Open Rate. Is it worth it?
Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don’t deliver on your promise?
#angrycustomers
This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email “Ride for less”
Then I hesitated…
Because if it was a coupon in there, they would have said: Open to get 10% off your next ride! or any other catchy and to the point Subject Line.
But I was too curious, we all want to ride for less!!
Click.
Mystery revealed. Lyft is cheaper than taxis! Oh thanks, this is a piece of information I didn’t know at all. I just use Lyft cause I like its brand color.
#pinkpower
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