How to enter a market by addressing a pain point users have already given up on?
CHANNEL
/2
Cost per Follow
x3
Leads
Goal
WingWin, a Barcelona-based startup that guarantees instant compensation for delayed or cancelled flights, wanted to test market fit for its value proposition.
Project
Acquire flight delay and cancellation claims through Google and Meta Ads.
How did we do it?
Social media profile and competitor analysis based on internal and external insights.
Definition of objectives, KPIs, budget, audience, visual identity, tone of voice, and creative concept.
Formulation, categorization, and prioritization of hypotheses based on a viability and impact matrix.
Media planning and campaign development.
¿Cómo lo hicimos?
Testing selected hypotheses using agile methodologies.
Weekly meetings to monitor and optimize campaigns.
Monthly and annual reports documenting outcomes and key learnings.
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