Xori Group is a business group specializing in engineering and architecture in Italy. they asked us to create their new branding and launch the brand on social media (linkedin and instagram).
Project
The project had two parts: the branding process and the social media launch.
How did we do it?
Analysis of the industry, competitors, and customers.
We conducted a workshop to understand the needs of the buyer personas.
Development of the branding strategy.
Creation of the content strategy for LinkedIn and Instagram.
¿Cómo lo hicimos?
Development of internal communication to support employee adoption of the new page.
Scaling content and formats that showed the best results for growth and engagement on both platforms.
Testing and adjustments based on feedback and validations.
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