Xori Group (CS) - maloandco - Growth Marketing - Barcelona

Xori Group

¿Cómo aplicar un Branding y hacer un lanzamiento en redes sociales?

CANAL

+3000

LinkedIn
Community

Objetivo

Xori Group es un grupo empresarial dedicado a la ingeniería y la arquitectura en Italia. Nos solicitó crear su nuevo branding y lanzar la marca en redes sociales (LinkedIn y Instagram)

Proyecto

El proyecto tenía dos partes: el proceso de branding y el lanzamiento en redes sociales.

¿Cómo lo hicimos?

Análisis de la industria, los competidores
y los clientes.

Realizamos un workshop para comprender las necesidades de los buyer persona.

Desarrollo de la estrategia de branding.

Creación de la estrategia de contenido para LinkedIn, Instagram.

¿Cómo lo hicimos?

Adopción interna de la nueva página por parte de los empleados.

Escalado de contenidos y formatos con mejor rendimiento en ambas redes.

© 2025 Malo&Co

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