Cottet

How can we grow the Instagram community and maximize content reach?

CHANNELS

68%

Community
Growth

x4,8

Organic
Reach

x2

Organic
Interaction

Goal

The goal was to grow Cottet's community while maintaining a balance between brand-focused content and content that provides value to its audience.

Project

Increase Instagram followers, as well as the reach and engagement of organic content.

How did we do it?

Brand and competitor analysis.

Definition of objectives, KPIs, budget, target audience, visual identity, tone of voice, and creative concept.

Creation, categorization, and prioritization of growth hypotheses based on an impact and feasibility matrix.

Development of the editorial calendar and content plan.

Content production and shooting.

Testing community growth hypotheses using agile methodologies.

Analysis of results and documentation of key learnings through monthly and annual reports.