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Cottet
How can we grow the Instagram community and maximize content reach?
CHANNELS
68%
Community Growth
x4,8
OrganicReach
x2
OrganicInteraction
Goal
The goal was to grow Cottet's community while maintaining a balance between brand-focused content and content that provides value to its audience.
Project
Increase Instagram followers, as well as the reach and engagement of organic content.
How did we do it?
Brand and competitor analysis.
Definition of objectives, KPIs, budget, target audience, visual identity, tone of voice, and creative concept.
Creation, categorization, and prioritization of growth hypotheses based on an impact and feasibility matrix.
Development of the editorial calendar and content plan.
Content production and shooting.
Testing community growth hypotheses using agile methodologies.
Analysis of results and documentation of key learnings through monthly and annual reports.
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