Aire

How to an engaged community?

CHANNELS

x3

Engagement
Increase

95%

Lower Acquisition
cost per follower

1-2 days

Time to content
Validation

Goal

AIRE Ancient Baths aimed to increase community engagement across Instagram in key markets (North America, Spain, UK, Denmark). They wanted a systematic approach to identify what content resonates and scale winners.

Project

Develop a content hypothesis testing methodology that combines social media analysis with paid media validation to identify high-performing content formats before scaling.

How did we do it?

Social media profile and competitor analysis based on content performance and audience insights.

Definition of objectives, KPIs, budget, audience.

Formulation, categorization, and prioritization of content hypotheses based on a viability and impact matrix.

Media plan development focused on low-cost paid validation testing.

Testing hypotheses using paid media to identify high-performing content before scaling.

Campaign monitoring and performance tracking in Meta Ads Manager.

Compilation of results and documentation of learnings in monthly reports.

Application of learning to organic content plan.