¿Cómo mejorar la interacción de una comunidad B2B?
CANALES
x2
LinkedIn Community Growth
x2%
LinkedInInteractions
40%
NewsletterOpen Rate
x10%
NewsletterCTR
Objetivo
Cool Head Europe, uno de los líderes en refrigeración comercial en Italia, nos planteó el reto de activar su comunidad en LinkedIn: hacerla crecer en seguidores, aumentar la interacción y captar el interés de nuevos clientes potenciales.
Además, también nos encargamos de definir la estrategia de contenido para su newsletter mensual.
Proyecto
¿Cómo conectar con una audiencia B2B con un producto de alta rotación?
¿Cómo lo hicimos?
Análisis de la industria, los competidores y los clientes.
Definición de los pilares de contenidos y de la imagen gráfica de la marca en LinkedIn y en la newsletter.
Desarrollo y producción de diversas hipótesis de contenido.
Ampliación de los contenidos y formatos con mejores resultados.
¿Cómo lo hicimos?
Escalado de contenidos y formatos con mejor rendimiento en ambos canales.
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