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Cool Head Europe
How to improve engagement in a B2B community?
CHANNELS
x2
LinkedIn Community Growth
x2%
LinkedInInteractions
40%
NewsletterOpen Rate
x10%
NewsletterCTR
Goal
Cool Head Europe, one of the leading commercial refrigeration companies in Italy, challenged us to activate their LinkedIn community, with the goal of growing their follower base, boosting engagement, and attracting potential new clients.
Project
How to Connect with a B2B Audience Through a Fast-Moving Product?
How did we do it?
Analysis of the industry, competitors, and customers.
Definition of content pillars and the brand's visual identity on LinkedIn and in the newsletter.
Development and production of various content hypotheses.
Expansion of the content and formats with the best results.
¿Cómo lo hicimos?
Scaling the highest-performing content to achieve objectives across both channels.
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