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Cocoro
How to implement a rebranding on social media?
CHANNEL
+10%
Community Growth
+20%
Instagram Reach
+5%
Engagement Rate
Goal
Cocoro, a pioneering brand in women's intimate apparel, asked us to help reflect their new positioning on social media while growing their community and boosting engagement.
Project
How do we bring the new identity to Instagram?
How did we do it?
Social media profile and competitor analysis based on internal and external insights.
Definition of the brand’s personality and mission on Instagram, aligning the new branding with digital communication.
Creation of various creative hypotheses for content, production, and launch.
Analysis of hypothesis performance, scaling the ones with the best results.
¿Cómo lo hicimos?
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