Fujitsu

How to adapt a mass media campaign to social media?

CHANNEL

30%

Community
Growth

0.50cts

Cost per
Follow

+10%

Community
Engagement

Goal

Fujitsu trusted us to activate and grow their Instagram community and to launch their presence on TikTok.

Project

Increase the number of Instagram followers, retain them, and improve engagement.

¿Cómo lo hicimos?

Analysis of the brand and competitors based on internal and external insights.

Definition of objectives, KPIs, budget, audience, visual identity, tone, and creative concept.

Formulation, categorization, and prioritization of hypotheses based on a viability and impact matrix.

Development of the editorial calendar for content planning.

¿Cómo lo hicimos?

Development of the media plan
to gain followers.

Testing community growth hypotheses using agile methodologies.

Compilation of results and documentation of learnings in monthly and annual reports.