ISMF (CS) - maloandco - Growth Marketing - Barcelona

ISMF

¿Cómo ampliar la comunidad, el alcance y las interacciones?

CANAL

+20%

Community
Growth

+10%

Social Media
Reach

+10%

Community
Engagement

Objetivo

ISMF (International Ski Mountaineering Federation), federación organizadora de las competiciones de este deporte, tenía el objetivo de incrementar el número de seguidores en sus redes sociales, así como de adentrarse en Tik ToK

Proyecto

Ampliar la comunidad (número de followers), así como su alcance e interacciones. ¿Cómo lo hicimos?

¿Cómo lo hicimos?

Análisis de la cuenta, competidores y de su comunidad

Definición de la personalidad y misión de la marca en las diversas redes sociales (Instagram, Tik ToK, Youtube).

Creación de un concepto creativo para impulsar el esquí de montaña y definición de diversos territorios de contenidos.

Testeo de hipótesis de crecimiento de la comunidad, así como su alcance e interacciones

¿Cómo lo hicimos?

Escalar los contenidos que funcionan mejor, a la vez que volver a presentar nuevas hipótesis

© 2025 Malo&Co

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others