ISMF (International Ski Mountaineering Federation), the governing body organizing competitions in the sport, aimed to grow their social media followers and establish a presence on TikTok.
Project
Grow the community (number of followers), as well as reach and engagement.
How did we do it?
Social media profile and competitor analysis based on internal and external insights.
Definition of the brand personality and mission across social networks (Instagram, TikTok, YouTube).
Creation of a creative concept to promote ski mountaineering and definition of various content pillars.
Selection of color palette, typography, and visual style.
¿Cómo lo hicimos?
Testing hypotheses for community growth, reach, and engagement.
Scale up top-performing content while introducing new hypotheses.
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