ISMF (CS) - maloandco - Growth Marketing - Barcelona

ISMF

¿Cómo ampliar una comunidad global, el alcance y las interacciones?

CANAL

+20%

Community
Growth (Instagram, TikTok & YouTube)

+10%

Social Media
Reach

+10%

Community
Engagement

Objetivo

ISMF (International Ski Mountaineering Federation), federación organizadora de las competiciones de este deporte, tenía el objetivo de incrementar el número de seguidores a nivel global en sus redes sociales (Instagram & YouTube), así como de adentrarse en Tik ToK

Proyecto

Ampliar la comunidad (número de followers), así como su alcance e interacciones. ¿Cómo lo hicimos?

¿Cómo lo hicimos?

Análisis de la cuenta, los competidores, el sector y la comunidad.

Definición de la personalidad y misión de la marca en las diversas redes sociales (Instagram, TikToK, YouTube).

Creación de un concepto creativo para impulsar el esquí de montaña y definición de diversos territorios de contenidos.

Testeo de hipótesis de crecimiento de la comunidad, así como su alcance e interacciones

¿Cómo lo hicimos?

Escalar los contenidos que funcionan mejor, a la vez que volver a presentar nuevas hipótesis.

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