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How to introduce your Support Team

Vimeo introduces its support staff in a user-centric, lovely way. Kind, closer, and focused on where the visitor clicks.

 

How to present support staff

 

Click + Mouseover. You’ll love it.

 

source: https://vimeo.com/upgrade1

The importance of preheaders on emails

mailing

When creating your email, keep in mind what’s the first piece of copy you write. While you can send a full image email, if the first piece of copy is on the footer, this is what it’ll appear on the preheader in case you haven’t set up anything specific for it. 

Sharing your phone bill on Twitter

Compartir tu factura

A mobile service operator asking to share your phone bill on Twitter. Give me a couple of free months and perhaps I’ll consider referring your services to my friends.

Optimal Newsletter register form

Formulario de registro

 

Exchange the “Send” button for an extra piece of information you are interested in. Zalando asks about your gender. Same steps, less effort.

Web translation in progress

traduccion-web

 

If your website is work in progress and UX is going to be affected, just say it.

A creative way to publish a job offer

Oferta de trabajo desarrolladores en código fuente

 

Booking looking for developers and designers. All channels are valid, even your own website.

Beyond no-replay emails

Example of no-replay_emails

 

Avoid no-reply emails, and if possible, invite the user to reply. You might get insightful feedback.

 

source: https://www.justunfollow.com/

Don’t call it Premium. It’s old fashioned.

naming of premium version

 

If you pay, you’ll be awesome. Being Premium is from the ’00s—and classist.

 

source: https://bufferapp.com/

Transparency from the very beginning

A great example of transparent communication.

 

transparency

 

source: http://bauapp.mobi/

Subject Lines with Actionable CTAs

email_subject_line

 

Awesome. Confirm a subscription without opening the email. Who cares about Open Rate now?

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